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Campaigns

CUNY Hackathon 2019

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Social media and email campaign to promote the annual CUNY Hackathon. Reached across all CUNY campuses and engaged over 1,000 students and totaled 1,200 sign-ups prior to the date of the event. Partnered with an array of companies, including Google, Kitamba, IBM, Origins, Insomnia Cookies and more. 

Sling TV x USA The Biggest Loser

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Multi-media platform and print campaign with Sling TV. Promotion presented the new season of The Biggest Loser through an At-Home Workout YouTube series with Erica Lugo, a trainer on The Biggest Loser as well as a print interview. Created a campaign wrap-up highlighting user engagement and partner use of created content. 

NRPL Lynda.com and Kanopy Promo

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Print campaign promoting the use of Lynda.com and Kanopy for all New Rochelle residents with a library card. Created a step-by-step tutorial on print products, such as flyers and bookmarks, to promote a higher use of Lynda.com and Kanopy. Offered a Summer Night Film Fest to show how to use Kanopy and offer a free movie night for New Rochelle Library members. 

She's the First: Charity Miles

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Social campaign to promote the annual She's the First Charity Miles, a fundraising event to raise money for girls' education. She's the First is a non-profit organization that fundraises for girls' educations in low-income communities around the world. This campaign raised $120 at the New York chapter of She's the First. 

The Macaulay Dancers

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Created several social campaigns promoting the annual auditions, bake sale, and open-practice classes. This increased both Instagram and Facebook followers by 30% and added 8 new members to the average team member count from 2019-2020. The bake sale campaign raised $225 as of January, 2020.

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